Bradfords Building Supplies Retail Sign

THE CLIENT

Bradfords are a well-known, trusted name in the building supplies sector. The historic company has been operating in the West Country since the latter part of the 18th Century.

Bradfords Building Supplies have over 50 outlets across the South West, Herefordshire and Worcestershire and have established themselves as a leading figure in the industry. Their aims as a company couldn’t be simpler: to provide high-quality products and unbeatable service to local businesses. 

For any tradesperson, Bradfords have the tools, materials and expertise to make sure the job is done right.

THE BRIEF

We have a long history of working with Bradfords Building Supplies. Just last month, we provided some new branded vehicle graphics for their company Volkswagen Amarok pickup truck. We were pleased, then, to be contacted by Bradfords again regarding some important safety signage for their numerous stores across the UK. 

The wearing of face masks in retail premises has become mandatory in the last few weeks, so Bradfords wanted to make sure they were up to speed with the appropriate signage to remind customers of the new guidelines. They required safety signs for 44 of their outlets, advising customers to wear face-covering when entering the building. 

While we can offer a whole library of stock health and safety signs for commercial use, the COVID-19 pandemic has seen a rise in the need for custom-made safety signage for retail outlets. Plenty of products can be found in our COVID-19 range to help businesses during the health crisis—from social distancing displays to anti-slip floor stickers. For Bradfords, they required public safety information signs which incorporated their own unique branding.  

We got straight to work.

THE SOLUTION

The font and graphical elements of the sign were centred around the client’s branding guidelines—the same as used across all of their promotional materials, including the graphics applied to their company vehicle earlier in the year. The familiar bold red font on a yellow background creates an immediate impact and, vitally, is easy to read.  

The Bradfords logo features in the bottom-left corner—to aid brand awareness—while the mask silhouette gives a key visual identifier to the customer. The addition of the black and yellow ‘hazard tape’ effect on the border also helps the sign to stand out—while indicating to the customer that the information displayed is important. 

We supplied the client with 176 4mm full-colour direct printed fluted boards, measuring 610 x 813mm. These signs were sent to 44 different Bradfords stores across the UK. The client was pleased to discover that we could ship anywhere in the country on their behalf using one of our trusted Courier services. 

Bradfords were extremely happy with both the service and the product they received.