Essential Point of Purchase Displays For Winter and January Sales
Christmas is appearing in the shops and on the radio earlier each year. As a business, it's become common place to prep early for the season, be prepared, and make sure you are doing everything you can to entice those shoppers. With Christmas 2020 being a write-off, come back this year with every single bell and whistle blaring.
We've already started to see large amounts of sweets and chocolates hitting the shelves for Halloween, and these continue throughout November through till the last tub in January. Boxing Day and January sales are all key areas for any retailer, giving businesses a chance to sell off their remaining stock lines before bringing in new product lines in the New Year. Savvy shoppers use this time to grab a post-Christmas bargain, so whether you’re a retailer looking to clear last season's stock, a beautician putting on special holiday offers, or a restaurant wanting to bring in new faces, the start of the New Year is the perfect time for this.
January can be the busiest or quietest time of the year, depending on how you go about your promotions and marketing. Promoting your offers or areas of your shop for promotions can have a great impact on your sales and footfall.
This guide for Christmas, Winter, Black Friday, Cyber Monday, and the January Sales is a MUST for any retailer looking to make an impact this year.
WHAT DO I NEED TO PREPARE FOR THE PEAK SALE SEASON?
November through till January is one of the busiest retail days of the year, and this one is an exception. With Christmas 2020 being such a boost for online shoppers, I am in no doubt that shoppers are going to want to get out and about, see old faces and enjoy Christmas on the high street. For retailers, early preparation before your staff leave for the Christmas break is vital. Make sure every area of your store is ready for a busy day.
Stock up on essentials such as carrier bags, price labels, and security tags. Running out of smaller items can cause the biggest issues.
Over the festive period, various company policies might change. Your opening hours and returns policy are two key bits of information that customers need access to. Display this information in snap frames, menu holders, or leaflet holders. Company information is also important to your staff as well as your customers. People may experience shift changes, for example, around this season. You must make sure all changes that affect staff are displayed clearly on a whiteboard in your staff room.
On your sales days, you will almost certainly see an increase in footfall that could lead to rushes and crowds which, although promising for your profits, is not ideal when dealing with the aftermath of a pandemic. Ensure that you have robust systems in place to ensure that your staff and customers feel comfortably by utilising our great range of information display systems, floor stickers, and sanitiser dispensers.
HOW CAN I INCREASE SALES DURING CHRISTMAS, BOXING DAY AND THE JANUARY SALES?
1. SNAP FRAMES
Poster Frames are a must-have for displaying your opening times, extended return policies and general store information. Whilst they are great for busy periods such as the January sales, they are an investment piece that can be used all year round.
2. PAVEMENT SIGNS
Use pavement signs and outdoor signage to attract passersby into your store.
Many people will be feeling the pinch after an expensive festive season, so getting people into your store is a little more challenging than usual. Introducing a pavement sign or A-board to your outdoor area can help boost your footfall. Whether it is your pavement, forecourt or car park, the double-sided outdoor advertising that a pavement sign provides is unbeatable. You can attract the attention of passing pedestrians and motorists to draw them into your store with your offers.
3. LARGER DISPLAY SYSTEMS IF YOU HAVE THE SPACE
If your store is large enough to have a car park, forecourt or pavement space, you should be making the most of it. Flags and cafe barrier systems are another fantastic way to boost footfall and raise brand awareness. Place them in key areas so both your customers and passers-by can see your message. Include an action in your message, such as ‘in-store now' to encourage actions from potential customers.
4. WINDOW DISPLAYS TO SHOWCASE YOUR BEST OFFERS, AND ACTS AS BRANDED ARTWORK INSTALLATION
Your window display is the biggest space you own to catch the eye of potential customers. It acts as an eye into the business, your stock, offers and reflects your brand. Keep on-top of the changes throughout November, December and January, updating where needed. Display large scale suspended posters or add small format printed tickets to your mannequins and products to attract sale shoppers. A window display and lighting does all the work for you as it is on display 24/7.
If you've found this guide useful, you may also wish to check out our Display Case Studies to see how we've helped businesses across the UK, and sign up to our Newsletter for discounts, deals, tips and tricks!
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Posted by Samantha on October 11th 2021
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