Fleet Vehicle Graphics for The Log Store Group

THE CLIENT

A family-run business that likes to do things a little differently. The Log Store Group, based in Bearminster, deliver their kiln-dried product all across Dorset and South Somerset—guaranteeing their customers below-20% moisture logs...all year round. 

Since setting up their business in 2009, and seeing tremendous growth over that time, The Log Store Group now have 4 kilns working 365 days a year and deliver 6 days a week, providing high-quality logs and solid fuel for both domestic and commercial purposes.

THE BRIEF

Having worked with The Log Store Group on a number of different projects over the years, we were delighted when the client approached us about creating some high-quality vehicle graphics for the newest addition to their company fleet: a Mitsubishi L200 delivery truck.

For a company working in the Dorset and South Somerset area, consistent branding across a  vehicle fleet is a key consideration. It’s important that customers can easily recognise your business name, and, for potential customers, they need to be able to identify what service you’re offering. Clear, informative, consistent vehicle graphics are a must-have.

For The Log Store Group, with high-quality fleet graphics, it wouldn’t matter which of their vehicles was out on delivery, customers would instantly be able to recognize and engage with their brand.

THE SOLUTION

We provided the client with cut-vinyl vehicle graphics for their company Mitsubishi L200 delivery truck. The Creative Solutions design studio were able to create artwork that would perfectly match the vehicles already in the fleet. This included the large, distinctive company logo, the website address, and additional door graphics. 

Each element of the vehicle graphics employed a white Oracal premium wrapping cast which was finished with a stunning gloss. This colour choice, along with the finish, produces a high-impact visual aesthetic, particularly against the black substrate of the truck. The company logo is visible from a mile off!

Included in the price was the set-up, printing, plotting, weeding and final application of the graphics. Once again, The Log Store Group were delighted with the product and now have another professional-looking vehicle to add to their fleet!