Signage Design for Axe Valley Wildlife Park
Creative Studio Designer Leigh:
We were asked to visit Axe Valley Wildlife Park to discuss signage and bringing the branding of the park up to date.
The client already had a new logo designed and was using this on a variety of materials. But consistency was lacking in the application of the new brand and also how the items were designed.
We did a site visit and talked to the clients to gain their expectations. We got a good feel for the environment and the current visitor experience.
All the signs needed to be re-done with the new logo and redesigned to be more eye-catching and engaging.
The logo is a visually strong identity and the idea we had was to use this in a pivotal way and in a consistent approach. As it is a wildlife park, we thought it would be fun to create an "adventurer" feel with a complementary typeface to the logo.
All the signage would be profile cut around the top, into the logo shape. This created a more dynamic feel to attract attention. Wherever possible we stuck to loosely based brand guidelines to ensure all the signs were consistent.
We wanted to create a family-friendly look and feel and to give the park a more clean and fresh look.
To find out more about working with the Creative Studio, speak to our team on 01297 630130 or email sales@creativesolutions.co.uk.
Posted by Design Studio on April 4th 2018
Updating page...