Exhibition & Events

The Power of Freestanding Displays in Exhibition Shell Scheme Spaces

Exhibiting at trade shows and conventions is an invaluable opportunity to showcase your brand, products, and services. A common setup for these events is the shell scheme space, a pre-constructed booth area provided by the event organizers.

While shell scheme spaces offer a convenient and uniform solution for exhibitors, they can also present a challenge: how to make your booth stand out in a sea of similar setups. This is where freestanding displays come into play.

Why Choose Freestanding Displays?

Freestanding displays are versatile, impactful, and easy to set up, making them an ideal choice for enhancing your exhibition presence. Here’s why they’re a game-changer:

Versatility in Design and Placement: Freestanding displays come in various shapes and sizes, including banner stands, fabric display walls, towers, counters and kiosks, and digital screens. This variety allows you to tailor your booth's layout to better suit your branding and objectives. You can place them strategically to guide foot traffic, highlight key products, or create distinct areas within your booth.

Maximising Limited Space: Shell scheme spaces can be quite compact, typically starting from 3m x 2m. Freestanding displays are a perfect solution for maximising the utility of this limited space without overwhelming it. They help you utilise vertical space effectively and keep the floor area open and inviting.

Ease of Setup and Portability: Freestanding displays are designed for easy assembly and disassembly. This means less time spent on setup and more time focusing on engaging with attendees. Additionally, their portability ensures you can reuse them for multiple events, making them a cost-effective investment.

Types of Freestanding Displays

To fully leverage the benefits of freestanding displays, it’s important to choose the right type for your needs. Here are some popular options:

• Banner Stands: These are perhaps the most common freestanding displays. They are lightweight, portable, and come in various styles, such as retractable, telescopic, and tension fabric. Banner stands are perfect for displaying high-impact graphics and key messages. We highly recommend the new Twist2 range, a brand of seamlessly joinable banner stands allowing complete freedom to create a shell scheme backdrop alternative to traditional shell scheme graphics which are also modular for future events you may attend.

• Fabric Display Walls: Fabric displays have fast become the go-to freestanding display in 2024, and its clear to see why they are making their mark especially in the exhibition industry. Incredibly lightweight and highly portable, even the largest 6+ meter displays can pack down to the size of a rucksack and weight less than 10 kg.  Fabric displays offer you vibrant designs, high-quality prints, considerable interest, ease of use, and efficient transportation.

• Pop-Ups: Pop-up stands provide a larger backdrop and can be customised with shelving, lighting and TV monitor brackets. They are excellent for creating a strong visual impact and can serve as the central piece of your booth. Highly recommended for stands with a larger space availability as their footprint can dominate space.

• Lightboxes: Entering the exhibition scene with massive impact is the upgraded LED lightbox. In the past these have almost been exclusively for retail and POS settings, but are now fast becoming an ingenious way to get noticed in crowded exhibition halls. The new range is now much lighter weight, less cabling and bulky transformers, with super high-quality fabric graphics and a modular design, perfect for shell scheme stands and space-only booths.

Tips For Effective Use of Freestanding Displays

• Consistent Branding: Ensure that your freestanding displays reflect your brand’s identity consistently. Use your brand colours, logos, and messaging to create a cohesive look that reinforces your brand image.

• Clear Messaging: Your displays should communicate your key messages quickly and effectively. Use bold headlines, concise text, and striking visuals to capture attention and convey your value proposition at a glance.

• Interactive Elements: Incorporate interactive elements like touchscreens or QR codes to engage visitors and provide them with an immersive experience. This not only captures their interest but also encourages them to spend more time at your booth.

• Lighting: Proper exhibition and display lighting can enhance the visibility and appeal of your freestanding displays. Use spotlights or LED strips to highlight specific areas and create an inviting ambiance.

• Strategic Placement: Position your freestanding displays to maximise visibility and foot traffic. Consider the flow of visitors and place your most important messages and displays in high-traffic areas with minimal clutter in front for full visual impact.

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