Van Graphics and Design for Stonebalancing
THE CLIENT
Adrian Gray is a renowned stone balancing artist based in Devon. Adrian uses weathered stones—from small tactile rocks to large granite boulders—to create spectacular, perfectly-balanced sculptures which can be fixed permanently in position and installed safely in homes, gardens and commercial environments. Adrian uses his talents as a photographer to capture the initial balance and then installs the sculpture in its new setting.
THE BRIEF
Adrian contacted Creative Solutions with a design brief for his VW Transporter. This is the van that Adrian uses to travel between installations and work appointments, so he wanted some professional vehicle graphics to both advertise his business name and give potential clients a bold visual statement about the type of art he produces.
After some discussion with the client, it was decided that the perfect way to achieve those two objectives would be for us to supply a full vehicle wrap for his VW Transporter on which we could print photographic-quality images of his work.
For a local artist like Adrian, full vehicle wraps are a superb, economical promotional tool. We print onto vinyl in spectacular high-definition which produces razor-sharp graphics and text.
As we can cover large areas of the vehicle in one go, with the image, logos and artwork of your choice, your audience will have full exposure to your business.
THE SOLUTION
Once Creative Solutions had been supplied with photographs of Adrian’s artwork, installed in some stunning natural settings, our design studio created the vehicle wrap for the VW Transporter. The optics were vital for this project—in that Adrian’s artwork needed to be captured in all its glory—so we strongly recommended printing in full colour, using 8-10 colour inks, at 2880dpi. This is our highest photographic print quality. We firmly believe the results speak for themselves.
We printed the graphics in wide format onto premium self-adhesive gloss white vinyl—finished with a protective laminate. This creates a fully waterproof and UV resistant veneer. For clarity, we used a simple dark blue font for the website, which stands out on the light blue of the sky.
For this job, Creative Solutions used an Avery Dennison 1105 Wrap Kit with matching gloss overlaminate.
The client was extremely pleased with the quality of the vehicle wraps. We were just happy to be able to do his sculptures justice with the clarity and sharpness of the final print.
Posted on October 16th 2020
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