The Best Exhibition Stand Design To Attract Customers to Your Stand

Designing your exhibition stand can be a real nightmare. How do you make sure your stand attracts the right visitors? What can you do to make your company look professional? There's a whole host of options to suit any budget in the world. You can have a bespoke stand designed from scratch to fill a designated area, or you can make the most of what you are given by the event organisers. 

More often than not, exhibitions tend to be ran in shell schemes. Put simply, a shell scheme is a modular system supplied by event organisers. They come in different sizes, and tend to be straight walls in a rectangle or square shape. How you fill it is then up to your company. 

The first thought that the vast majority of us have; 

"How can I make it as good as possible, for as little money as possible?"

1. Save money with a re-usable display

The key thing here is to ensure that you have a re-usable display. There's little point in committing a big financial outlay to a one off exhibition, when you can save money over time by using an adaptable, re-usable display. Pop up stands are a popular choice due to their flexibility and ease of set up. They come in a range of sizes, and are custom printed to your requirements. With the ability to join them together and create a curved display, you can stand out from the square appearance of the shell scheme and create a stand with a difference.

2. Have a clear message

Getting the right look and feel is important if you're going to convince customers to stop and talk to you. Remember, at some of the big exhibition venues such as the NEC in Birmingham, there could be hundreds of other companies just like yours vying for attention. You need to convey your message in a concise and efficient manner.