Bespoke Shaped Entrance & Site Signage for Otter Garden Centres
THE CLIENT
Otter Garden Centres
We have had the pleasure of working with the Otter Garden Centre team over the years and at many of their locations! A friendly and welcoming Garden Centre, Plant Nursery, Homeware & Gift Shop, Clothing as well as Cafe and Garden Furniture Centre is able to see you through all seasons outdoors for all those with a green thumb!
THE BRIEF
Bespoke Garden Centre Entrance & Site Signage
The Ottery St Mary Otter Garden Centre branch got in touch to discuss the continuation of their garden centre site signage development to propel them into the 2024 season.
With a creative view to what this would look like, many design possibilities were discussed on how to best represent the Otter Garden Centre branding whilst remaining authentic to their roots.
Initial discussions proposed new external signage that would be highly visible from the road as well as directional signage to the on-site car park. When customers were then on-site the team wanted to see a new plaza-style totem sign that could be placed within a boarder flower bed welcoming them to the Garden Centre & Restaurant. Each piece needed to be incredibly hard-wearing to withstand the outdoor environment, as well as coloured to the Otter Teams brand guidelines.
As this project required many moving parts, design consultations and our signage and display expertise, the Otter Garden Team also wanted to combine their own talents with this project so installation, some of the finishing touches, as well as any wooden cladding was in their hands.
We will say now the Otter Garden Centre team were a fantastic bunch to work with and the photos of the finishes installations show off just how brilliantly this bespoke project came together.
CUSTOM ENTRANCE SIGNAGE
Bespoke Leaf Entrance Signage
Custom signage is our speciality so it was a pleasure to work with the Otter Team creating bespoke solutions to suit their branding, space and new look for the 2024 season and beyond.
Here we look at each of the major signage pieces supplied so you can take inspiration for your own signage revival!
Each of the three leaf signs were fabricated from 2.5mm Aluminium with welded channel fixings on the rear for their surface-mounted post support. Each leaf and its aluminium post are then professionally powder-coated to the Otter Team's chosen RAL colours.
The light brown leaf was then finished by the Otter Team with the final touches including a cladded front made from recycled wood, and their ordered custom created flat-cut letters made from aluminium and a shaped aluminium logo panel with a printed vinyl overlay applied to show off the highly recognisable otter and leaf logo.
This combination of bespoke post mounted signage and powder-coated aluminium signage displays is a contemporary and incredibly modern way of using traditional signage medias. Aluminium will last for an incredibly long time outdoors, and even longer when professionally powder-coated. Each post comes with a surface-mounted bolt-down base for the team to position as desired and a post cap for the finishing touch.
BESPOKE SIGNAGE DISPLAYS
Fabricated Aluminium V-Shaped Plaza Sign Tray Display
Plaza Signage are specifically constructed to look good from multiple angles and last for years to come in external environments.
For Otter Garden Centres, the team wanted a V-shaped plaza sign to be visible from both walkways in their on-site car park welcoming visitors to the Garden Centre & Restaurant. The two faces would be placed at a 45 degree angle to each other, with two custom made square aluminium sign trays mounted between the three triangular sunken ground posts.
All three posts and two signage trays are professionally powder-coated for that all-important long-lasting external finish, and then the Otter Team finished each by applying the matching recycled wooden cladding like their entrance leaf panel (see above).
We then also created and supplied acrylic panels with rounded edging and flame-polished for a glass-like finish. Each has a custom print applied to the rear and is fixed to the wooden cladded aluminium trays with reinforced steel stand-off bolts.
DIRECTIONAL SIGNAGE
Wall Mounted Directional Signage
To make sure the Otter Garden Centre is highly visible from the road and visitors and customers feel welcomed to the site, a large wall mounted directional signage panel was also included to offer easy navigation to the on-site car park opposite the custom leaf panel creations.
ACM (Aluminium Composite Material), like Aluminium is a long-lasting external signage media with the added benefit of having two thin sheets of Aluminium either side of a recycled plastic core making it lightweight, easy to mount and incredibly versatile for shop front signage, fascias, internal signage as well as being able to be shaped into 3D signs.
For Otter's large wall mounted signage display, the sign is split into two halves for easier transport, mounting and weight dispersion when installed. Each ACM panel is faced with a high-tack printed vinyl overlay, finished with a protective overlaminate giving the signage a 7 year external life expectancy, UV-protection, anti-fade and scuff and scrape resistance.
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Get In Touch
Need to discuss your business signage, special print or display needs? Get in touch via our contact us page to discuss and talk about your project. We have worked with many businesses to produce both small and large-scale pieces, be it for a boutique high street shop or a large international chain! Our expert Quotations Team, in-house Design Team, and Installations Team are all on-hand to provide information and assistance.
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Posted by Samantha on March 17th 2024