10 Ways to Pull Through the Recession
DON'T LET THE RECESSION BEAT YOU
10 Ways to Pull Through
During a recession, with marketing budgets being slashed from all sides, it is all too easy to succumb to a knee-jerk reaction and cancel your plans to exhibit at your normal trade show.
This may not be the wisest move to make. Recent surveys commissioned by the Events Industry Alliance, show that despite the economic hardships we all face in business, attendance of exhibitions and trade shows has actually increased in many sectors. It seems people will always attend shows they are emotionally attracted to such as food, clothing, and homes – lifestyle products. But Business-to-Business trade shows are still recognised as the best place to find out what is happening in your market sector and to express your confidence in what your company has to offer.
With footfall either up or consistent with previous years, it has also been noted that the quality of visitors attending B2B shows has also improved. If people are taking the time out of their difficult work schedule to attend a trade show or exhibition during a recession, they must be serious! The days of a Jolly Boys Outing may be over! Can you afford to miss out on the interaction between prospective customers and your competitors?
MAKE YOUR LIMITED BUDGET WORK HARDER FOR YOU
Making Your Budget Stretch Further
Consider Isoframe Portable Display Stands ahead of expensive custom-built stands. These fantastic systems represent a far higher return on investment. They are less expensive, easier to transport, easier to erect and can be reconfigured for larger or smaller events in the future.
By adding a simple audio-visual presentation system for less than £500, you instantly increase the “Wow-Factor” for your stand visitors. Accessories such as reception counters and tables, literature dispensers, and display shelves can all be added to the constantly changing design. The whole stand fits into a tidy, compact bag or convertible case. This transit carry bag will fit into the boot of most medium-sized cars, saving you considerable shipping costs.
Even if your budget will only run to a banner stand, why not add an LCD monitor to your display? Twist Banner Stands and Isoframe are the obvious choices that can incorporate an LCD monitor from an inbuilt memory card – no need to have a computer attached.
The ability to pull a crowd with an audio-visual presentation should not be underestimated.
At Creative Solutions, we know what you want out of a portable display system. You want to be first in, first up, and first out, with a stream of well-impressed visitors and change out of your marketing budget to re-invest (in hospitality probably!)
DON'T CANCEL OPPORTUNITIES!
Before You Cancel Your Stand Space
So before you cancel your stand space booking at your next exhibition, negotiate a better rate on your normal area, or even consider sharing the space with a complimentary business. You could even take a smaller pitch in a better position and use a Modular Display Stand to really make a statement. Stand out from the shell scheme crowd with a new contemporary design of display complete with an attention-grabbing Multi-media presentation.
Don't cancel - DISPLAY TO SURVIVE!
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Get In Touch
Need to discuss your exhibition stand, stand design and layout or printed branding? Get in touch via our contact us page to discuss and talk about your project. Our expert Sales & Estimation Team, Graphic Design Team, and Installations Team are all on-hand to provide information and assistance.
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Posted on December 15th 2009
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