External Signage and Rebrand for The Talbot Arms Inn, Uplyme
PROJECT DETAIL
The Talbot Arms Inn in Uplyme are a traditional pub in the heart of the village in the Devon countryside not far from the sea at Lyme Regis.
THE BRIEF
The Talbot Arms Inn approached Creative Solutions with the brief of rebranding the outside of their premises. With the current signage beginning to look dated, the client was looking for a contemporary refresh to incorporate a new logo and colour scheme, tying in with the pub being redecorated.
THE SOLUTION
After an initial consultation period and site visits, the first stage was for our design team to work with the client to create a new logo and brand identity. Our lead designer Leigh initially designed several logo variations from which the client was able to choose from and suggest amendments. A colour scheme was derived from this and used across the signage.
The signage work across the site included a projecting sign custom fitted to work within the existing lights and fixing points. Our team worked with electricians to ensure all the signs would work and be lit correctly.
One of the most rewarding aspects of the jobs as well as the most challenging was the hand-painted sign facing the road. Produced in selected Farrow & Ball paints, we produced stencils and templates to ensure the correct designs were put on the pub and matched the other signage.
The design process began with a site visit to the Talbot Arms and an extensive discussion with the landlord. Some background research around 'Talbot' revealed it to actually be a hunting dog, so this influenced some of the design ideas. We discussed his love for Newcastle United, so I couldn't resist including the Tyne Bridge as a tongue-in-cheek option. The local area in Uplyme is also home to a stunning viaduct, so I utlilised this as part of a logo/icon idea. In the end, the final design was a more simple, classic appearance. The colour ways were selected by the client, and without a doubt had a certain timeless appeal to them making them easy to work with.
Leigh Jackson, Lead Designer on the design process
Above: The side of the building before work commenced after the previous signage had been removed.
In addition to the above, the main fascia sign was a custom routed ACM panel to match the scalloped edges of the painted sign. All of the signs were colour matched to ensure consistency across the brand, a deep shade of grey to create a contemporary feel against the freshly painted white walls.
All signage work was designed, printed and installed in-house at Creative Solutions.
To find out more about signage, branding or design for your business, speak to our team on 01297 630130 or email us at sales@creativesolutions.co.uk.
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Posted by Jedd on October 26th 2017
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