Get Your Exhibition Story Straight
KNOW YOUR BUSINESS
People want to EXPERIENCE your brand
What is THE one compelling reason people should visit your show? If you don't have one yet - dig deep: find the story. Make sure it is relevant to your target market and serves your goal for the exhibition. This is crucial.
It does not have to be dramatic, or earth shatteringly original, but it does have to be specific, unambiguous and relevant to both your audience and your objectives. And it must be creatively communicated.
When putting together your story, there are a few things trends to keep in mind.
- People are looking to experience your brand, rather than be ‘educated' about it.
- People now expect to have an integrated cross media relationship with your brand - your story needs to be able to work cross media.
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Get In Touch
Need to discuss your exhibition stand, stand design and layout or printed branding? Get in touch via our contact us page to discuss and talk about your project. Our expert Sales & Estimation Team, Graphic Design Team, and Installations Team are all on-hand to provide information and assistance.
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Posted on February 14th 2011
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