Window Graphics for Business | Your Complete Guide
TIPS & ADVICE | WINDOW GRAPHICS
The Complete Guide to Window Graphics for Business
WHAT BUSINESSES USE WINDOW GRAPHICS
Where You Will Find Window Graphics
Looking to breathe new life into your business displays and create eye-catching visual signage in your windows and doors? Find out about all the different types of window graphics we offer and why you should be using them in your business branding and marketing.
Whatever your business, an interior or exterior glass wall is a fantastic canvas for communication, promotion, decoration and even protection. Glass cases, partitions, windows and walls are common in many spaces such as stores, offices, hotels, healthcare and education areas, offering a playground to express creativity.
More often than not, you will see window graphics associated with customer facing businesses, on the high street, in shopping centres, retail, hospitality - but they also have a huge role to play in offices, education, universities, vehicle repair centres and supermarkets to name only a few. Window graphics are all about capturing the attention of passers by, potential customers and reinforcing your brand, messaging or special offer.
Below we have briefly summarised and compared the benefits for each type of window graphic so you can see which might be the best solution for your business.
Benefits of
Frosted & Etched Window Vinyl
- Add privacy to internal meeting and conference rooms
- Highlight branding on external-facing windows and doors
- Can include names, numbers, logos, shapes and patterns
- Can be printed to give a coloured etched/frosted effect
Benefits of
Window Lettering
- Can be installed internally or externally
- Range of durability for long and short-term use
- Great for marketing messages, campaigns and slogans
- Cut to a font, size and colour of your choice
Benefits of
One Way Vision Window Film
- Fully printable perforated window film
- Can be used in both business & domestic settings
- Can be used on buildings or vehicle windows and doors
- Great for marketing campaigns & branding
Benefits of
Printed Window Vinyl
- Large-impact graphics for sales and promotions
- Most often used for short-term displays
- Highlight special offers and branding in large format
- Conceal staff areas from customer view
- Combine imagery and text to ensure a stand-out graphic
Benefits of
Privacy Film & Office Manifestations
- Used to meet Health & Safety Regulations
- Create decorative and inspiring designs
- Great for office meeting rooms & glass partitions
- Adds privacy to internal and externally viewable spaces
Benefits of
Personalised Window Stickers
- Great for creative artwork and customer engagement
- Hand-outs at Events & Exhibitions or Membership Packs
- Create car & bumper stickers, children's bedrooms etc.
- Any design, any size, any colour
- Long and short-term adhesive options
Benefits of
Window Tinting for Vehicles
- Add privacy to back seats and storage area
- Great aesthetic change & makes vehicles highly resellable
- Reduces internal heat and fading from UV damage
- Range of opacity levels & expert installation
Benefits of
UV Protection Film
- Stops 99% of UVA and UVB Rays
- Incredible heat reduction for offices and customer areas
- Conservation Areas, Cafes, Balconies & Conservatories
- Can be installed internally or externally
Benefits of
Mirror Finish Window Tinting
- Make small spaces appear larger whilst offering privacy
- Great for consultation rooms, gym studios and offices
- Acts like a one-way vision film
- Can be used on buildings or vehicle windows and doors
TRANSFORM YOUR BUSINESS
How & Why To Use Window Graphics In Your Business
Like a fresh coat of paint or hanging a painting, window graphics can transform shop fronts and customer areas into enticing, imaginative and engaging space that we can't help but be drawn to. Below we look into some of the most popular uses for window graphics so you can see what may need adding to your window graphic and signage displays.
MAKE YOURSELF ACCESSIBLE
Share Information
Make it so your customers can find information easily about when you are open and contact information, especially if you are an appointment centred business or require bookings like a barbers, hairdressers, a restaurant, studio, housing or financier to name a few.
Having your details, website, and even social media handles clearly displayed helps customers feel valued and makes you as a business easy for them to engage with and form that relationship.
You can even use this space to highlight special offers e.g. Late Night Openings, Blue Light Card Discounts, Happy Hours, Weekly Events etc.
REINFORCE BRANDING
Brand Your Space
Store windows, building cladding and rear or side windows of public transport remains the best media (Out of Home) to develop your brand awareness.
Use these areas as advertising opportunities with window graphics to attract the attention of your customers. Printing on white or transparent vinyls, cutting out shapes or letters, permanent or repositionable adhesives.... create.
This ensures that everyone will know who you are, gain you recognition and make you much more memorable when potential customers see your branding online, in print and other places.
SPECIAL OFFERS
Promote Your Goods & Services
You've gone to all that effort creating a marketing campaign for a special event, sales promotional, seasonal offer, or membership perk, so now you need to put it in peoples eye line.
Window graphics for sales promotions and offers can be made from a self-adhesive vinyl or self-cling window film, both of which offer a range of durability ratings for short or long term displays from 3-months up to 7 years!
CREATE PRIVATE SPACES
Privacy
Many modern and renovated spaces now have large glass walls, partitions and internal windows to create the illusion of larger spaces and a open plan work rooms. Window graphics and glass manifestations are a legal requirement, but can offer dual benefits to meet these H&S regulations, but also offer privacy for meeting rooms, consultation offices, quiet study spaces in libraries and examination rooms.
Most commonly you will see these window graphics created from frosted or etched vinyl or film to keep the rooms light but stop prying eyes.
WORK PLACE CULTURE
Display Artwork & Brand Imagery
Window graphics are a great way to creatively use space to display artwork and designs that emphasise the culture of your business, your ethos and your overall mission.
Dentists will have big smiling teeth, whilst Aquariums will have giant octopuses encircling underwater local landmarks (see right).
These highly bespoke displays can be small pieces designed to fit in door panel windows, or large scale building encompassing pieces that require many windows to make up the full design.
These types of installations can enhance the experience for employees, customers, visitors and students, so make the most of your window space and be bold and imaginative.
Get In Touch
Need to discuss your window graphics, special print or display needs? Get in touch via our contact us page to discuss and talk about your project. We have worked with many businesses to produce both small and large-scale pieces. Our expert Quotations Team, in-house Design Team, and Installations Team are all on-hand to provide information and assistance.
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Posted by Samantha on November 22nd 2023
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