Van Graphics and Tradesman Branding for Matt White Building
THE CLIENT
MW Building is a local building company operating in Lyme Regis and the West Devon area. Owner Matt White has established himself in the region as a reliable, highly-skilled and versatile builder, specialising in brickwork, plastering, extensions, new builds, renovations, glass-reinforced polyester roofing, and alterations.
THE BRIEF
Matt White contacted Creative Solutions with a two-fold brief. Firstly, he was looking for us to design and install some high-quality van graphics to his Ford Transit. As a second request, the client also wanted us to create a branded site board which could be used at his various projects. We were only too happy to help!
Creative Solutions work with a huge number of local builders and tradespeople in the Lyme Regis area; they’re one of the many cornerstones of our company and we’re alway keen to establish and maintain links with the local business community.
For builders like Matt White, van graphics are an essential advertising tool. A combination of word-of-mouth and strong brand recognition are vital for small businesses like MW Building, and having a professionally sign-written vehicle is the perfect, low-cost method of getting the message across. While Matt drives to and from projects, his business name—in stunning high-definition—will be seen by hundreds of potential customers.
Along the same lines, a site board is another superb way of promoting your business—particularly if your current building project is in a busy area where a branded sign would be highly visible. There’s nothing more effective than the public seeing a brilliant piece of craftsmanship and having your company name attached to it.
THE SOLUTION
We supplied the client with fully-printed cut-vinyl graphics for a Ford Transit van. The graphics were applied to the side and rear of the vehicle as per the artwork supplied by MW Building. The design was based on the client’s business logo, using the recognizable black and cherry red colour scheme, which looks extremely effective against the pristine white of the van – please see our vehicle graphics page for ideas on how this product assist your business.
The font used for the additional information and contact details was kept simple, making it easy to read for potential clients. The overall aesthetic is sharp and professional and just what Matt White was looking for.
For the site board, we provided the client with full-colour self-adhesive print and matte laminate graphics applied to 5mm PVC board—the sign itself measuring 680 by 460mm. The branding was kept consistent by employing the same MW Building logo and associated font used on the Transit. The board performs its job perfectly as a high-quality, visually appealing advertising device. Matt White was extremely pleased with the both design solutions and we were equally thrilled to be helping another local business.
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Posted on July 8th 2020
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