What Pavement Sign Is Right For My Business?
The tried and trusted outdoor advertising solution, pavement signs remain a hugely popular method of promoting your business. Used as an extension of your main signage, pavement signs are used to guide passing traffic to your premises. Pavement signs are the perfect middle man, alerting customers to the presence of your store as well as making them aware of the latest promotions and offers.
It's important to consider the message you are trying to achieve in order to get the most out of your sign. According to UK Point of Sale, 76% of customers make their purchasing decisions in store. Having a clear message that captures customer attention is important in getting them through the doors. Consider what type of pavement sign will best portray your business and the message you want to get across.
Use our guide below that shows the different types of pavement signs available, and see what is best for you and your business.
Types of Pavement Sign
Swing Signs
Swinger signs are designed to be stable in all outdoor weather conditions, and feature a 'swinging' panel that reduces wind resistance. With a sturdy, environmentally friendly base that can often be filled with water, sand or cement, swing signs look great outside shops and businesses.
The swinging panel is printed with your business details and logo, and are often changeable meaning you can switch promotions easily. The swinger signs are light and easy to carry, it's easy to understand why they remain a hugely popular choice with retailers across the UK.
A Board Pavement Signs
A Frame pavement signs, sometimes known as sandwich boards, are commonly used in the high street and high traffic areas due to their simplicity and ease of use. They are given the name as they form an 'A' triangular shape when set up.
A Boards often have a printed poster or graphic insert held by a snap frame. The posters can be changed quickly and easily with the latest offers and promotions. They are a tried and tested method of promoting your business and capturing the attention of passing traffic.
When looking for A Board suppliers, it's important to consider the quality of the board and hardware. The best quality A boards are manufactured with sturdy aluminium or steel panels, ensuring they stay upright in adverse weather conditions.
Forecourt Pavement Signs
Forecourt pavement signs are made to stand out. They are robust, heavy duty outdoor displays for roadside or forecourt use. Featuring changeable printed poster graphics to promote the latest displays, they are popular with garages, industrial estates and roadside advertisements.
Despite being large, most forecourt signs feature wheels to help move around easily.
Chalk Board Pavement Signs
Chalk Board pavement signs, or A Frame chalkboards are a popular and traditional form of advertising. Commonly used by pubs and restaurants, Chalk A Boards can include permanent or changeable graphics. The Chalk Board can be custom printed with branded graphics, with a logo on the header panel for example.
With a range of external frames available, the chalkboards can feature timber or metal finishes depending on the look you are trying to achieve. They can be used with traditional chalk or waterproof liquid chalk pens.
What type of Pavement Sign or A Board do I need?
The biggest factor in what pavement sign you need is how frequently the message needs to be changed. Each business will have its own unique needs, with some needed to change the message daily, whilst others may require a permanent fixed promotion.
A restaurant owner for example might want to regularly change the display with different menus or special offers, so a chalk board would suit them best. On the other hand a hairdressers might only change their display seasonally, so a pavement sign like the ecoflex would be better suited.
Other factors include how much space you have available, whether it's foot traffic or road traffic that will see it, the exposure to weather and how portable you need it to be.
Utlimately there's always going to be a pavement sign that suits your needs. If you're not sure where to start, speak to the experts here at Creative Solutions for great advice.
Posted by Rob on June 13th 2016
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