Car Graphics For Sundorbon Indian restaurant
THE CLIENT
The Sundorbon is an Indian restaurant, takeaway and delivery service based in the market town of Bridport in Dorset.
Their recipes are created with the kind of care and skill that only years of experience in the industry can offer—using the best quality meats, spices, and vegetables to produce delightfully authentic Indian dishes.
Since it first opened in 1988, The Sundorbon has remained a family-run business. The restaurant is a proud fixture of the local community and takes great pleasure in bringing Indian and Bangladeshi cuisine to the area.
Sundorbon specialise in regional curry dishes, naans, tandoori dishes, baltis, rices, and a huge selection of Chef’s recommendations carefully selected by their award-winning chef.
THE BRIEF
We were recently contacted by Sundorbon Indian restaurant about creating some vehicle graphics for their black Smart Car delivery vehicle.
Takeaways can be a vital part of an Indian restaurant’s business model—particularly in the current climate—so it’s important for an establishment like Sundorbon to have a smart-looking, well-branded company vehicle to make the drop-offs.
For local businesses in the Bridport area, spending more time on the road than usual at the moment, there’s never been a better time to invest in some high-quality vehicle graphics to promote your company name and spread brand awareness.
Due to the limited dimensions of the Smart Car, there wasn’t too much room to work with, so it was important to utilize the space well. We wanted to keep the design simple, including only vital information and logo graphics. With the car being completely black, it followed that the font colour should be gold. Both to harmonize with the restaurant’s current branding and to maintain a classy, refined aesthetic.
THE SOLUTION
We provided the client with full-colour print, matte laminate vehicle graphics, which were applied to the Smart Car by our production team.
The logo was supplied by Sundorbon—the same one used on their website—and our studio produced a scaled-up version of the artwork, following the client’s brief. As part of the process, we sent the client a mock-up of each design element for their approval.
The primary function of the vehicle graphics is to be easily-readable, with the key information clear and discernible for potential customers. For this reason, a simple yet elegant font style was used. Crucially, the telephone number is the most prominent feature.
The client was delighted with the final product. Sundorbon can now carry on delivering takeaways around the Bridport area knowing their car graphics meet the high standards of their cuisine!
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Posted on July 14th 2020
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