Vehicle Graphics

Catering Van Wrap for Royal Devon University Healthcare

In the realm of signage and print design, few projects offer the opportunity for creativity and impact like the design, production, and installation of a catering van wrap.

Recently, we had the privilege of partnering with Royal Devon University Healthcare in collaboration with the Royal Devon Hospitals Charity to transform their catering van into a vibrant mobile masterpiece. This blog delves into the process, challenges, and rewards of this exciting endeavour.

Royal Devon University Healthcare & Royal Devon Hospitals Charity

In April 2022, the Royal Devon University Healthcare NHS Foundation Trust was established, merging the expertise of both the Royal Devon and Exeter NHS Foundation Trust and Northern Devon Healthcare NHS Trust.

The Royal Devon Hospitals Charity, formerly known as 'Over and Above' and the 'RD&E Charity', became the official charity of the newly formed Trust, maintaining its mission under a new name. The charity supports 2 acute hospitals, 17 community hospitals and a range of community, specialist and primary care services across north, mid and eastern Devon.

Catering Van Design

The journey of transforming a catering van begins with a blank canvas and a wealth of imagination.

Upon receiving the progress update from the RDUH Team, it was evident that their initial design concepts had undergone committee feedback sessions. Regrettably, the feedback was not favourable, with comments indicating that the designs were uninspiring, dull, and messy.

Version 3 - Building upon the existing design concepts, the team collaborated to refine elements that showed promise. The focus shifted towards capturing the essence of a coffee shack, incorporating a coffee cup motif and adapting the TLC logo to resemble branding on wooden panelling.

Version 4 - Following feedback on the new design, it became evident that the Royal Devon Hospitals Charity logo and branding were becoming less prominent. It was clear that a larger portion of the truck design needed to highlight the charity's services, hard work, and ongoing mission. It was decided that the coffee shack styling should be eliminated to make room for a brighter, more inviting, and on-brand atmosphere that complemented both the RDUH and RDHC branding.

Version 5 - Incorporating the vibrant colours of the charity's logo and the hospital's branding, we crafted a design that seamlessly integrated with the van's contours while conveying a sense of warmth and accessibility.

Final Version - After refining the two main van sides and reintroducing the coffee bean imagery, the final design concept successfully showcased the best elements. Motivational imagery and encouraging slogans surrounded the prominent TLC logo, while a coloured swoosh wrapped around the vehicle, creating a neat yet fun, bright, and eye-catching appearance. The design was poised to energise the workforce across all sites during its rounds.

Producing & Installing Large Vehicle Graphics

Once the design was finalised, it was time to bring it to life. Using state-of-the-art printing technology and high-quality materials, we meticulously reproduced the design onto vinyl wraps tailored to fit the dimensions of the catering van.

Precision and attention to detail were paramount during this phase to ensure that every element of the design was faithfully replicated, from intricate logos to bold typography.

With the wraps ready, our installation team embarked on the final leg of the journey – bringing the design to the streets. Installing a wrap on a catering van is no small feat, requiring patience, skill, and a keen eye for detail. Our team worked tirelessly to ensure that every panel aligned perfectly, every seam was seamless, and every bubble was banished. The result was nothing short of spectacular – a catering van transformed into a rolling work of art that would turn heads and spark conversations wherever it went!

Impact & Community Engagement

Beyond its visual appeal, the catering van wrap served as a powerful tool for community engagement and outreach. As it made its rounds through the streets of Devon, it became a mobile ambassador for Royal Devon University Healthcare and the Royal Devon Hospitals Charity, spreading awareness of their mission and services.

The Express Van will service multiple hospital and trust locations including Whipton, Kestrel Way, Nightingale Hospital, Newcourt, Marden House, and Wonford Linen Services.

Working With The NHS

Designing, producing, and installing a catering van wrap for Royal Devon University Healthcare in partnership with the Royal Devon Hospitals Charity has been an absolutely pleasure, and a transformative project we are excited to finally see come to fruition.

From the drawing board to the streets, every step of the journey was infused with passion, dedication, and a shared vision of making a positive impact. As the catering van continues to ply the roads, we take pride in knowing that it serves not only as a testament to our craftsmanship but also as a symbol of hope, care, and solidarity in the Devon community. Well done to everyone involved!

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Need to discuss your vehicles detailing, colour or custom printed design? Get in touch via our contact us page to discuss and talk about your project. We have worked with many clients both private and for business vehicles to produce small and large-scale vinyl installations. Our expert Quotations Team, in-house Design Team, and Installations Team are all on-hand to provide information and assistance.

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